I attended the event, organized by ESADE Alumni, this afternoon, in Barcelona, under the title “The role of communication 2'.0 in politics” with the participation of Albert Medran (online communication advisor) and Alex Teres (Partner Director of ST SegarraTeres).
I want to share with you some notes I took during it.
I hope you will find them interesting.
Alex Teres presented his thoughts, through a different pictures, under the title of “Social networks, connected to the world”
- Humans earned a better quality of life when they discovered the fire. This was the starting of socialization. How many meetings take place around a ‘fire’!
- Printing (one to many) was a high step in the evolution of communication, followed by radio (one to many), phone (one to one), TV (mass media, evolving, now, to specialization)
- But all of these channels are not bidirectional and with a poor elements of segmentation
- Internet and its related technologies (PC, laptops, mobile phone,…) became the tool to one-to-one, agile, and everywhere/anytime communication
- No one escapes, today, to the influence and use of social networks and digital communication tools like chats
- Social networks have changed the ‘rules of game’
- Social networks have reduced the ‘six degree connections’ theory to one or two degrees
- All of us, we are producers of content and knowledge, in a n -mass media channels
- Communication 2.0 lets us to do business, friends and politics
- It is a mandatory to be in 2.0 channel but without ‘obsessions’. There are another (and more useful, at this moment) ways to communication
- ‘Being there’ is necessary but no sufficient
- Communication in 21th century is not local nor global. It’s personal
Albert Medran entitled his presentation “From Pancarta to #Hashtag. Change, conversation and action in politics 2.0”, on which he shared different ‘bad practices’ in social networks.
- We have a lot of politics examples of these bad uses. They forget that “politics communication is a conversation”.
- Instead, as A. Medran said, there are another samples of good practices of using social networking as Ernest Benach (President of Catalan Parliament) or Raul Romeva (euro parliamentary).
- Internet is action. Internet lets us to participate in politics beyond ‘15 days every 4 years’.
- “People will soon get tired of staring at a plywood box every night” (Darryl F. Zanuck)
Both agreed that most of politics don’t understand web 2.0. They are there because it is a fashion, because someone advised then to be there,…., but they don’t believe in web 2.0.