16 sept. 2009

Social Network Analysis

Extracted from the presentation of Carol Rozwell (Gartner) in the “Gartner Portals, Content & Collaboration Summit 2009” (http://ab.gartner.com/pcce4) in which I’m participant, with my collegue Xavier Hernanz, from the Microsoft Innovation Center – Productivity Center (www.productivitycenter.org).

Three flavours of Social Networking Analysis:

  • Organizational Network Analysis (ONA). It is used to examine the connections among people in groups. It reveals the informal structure in organization.
  • Value Network Analysis (VNA). It is used to examines the relationship used to create economic value. It reveals tangible and intangible exchanges.
  • Influence Analysis. It scans social media.

SNA is useful to examine network partterns:

  • Collaboration
  • Networking potential
  • Networking rigidity
  • Organization dynamics